Business Administration 162 - Principles of Marketing - Cardona

The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.

As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.

The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

The goal of thinkLA is to promote and support world class collaboration, innovation and creativity among the marketing, media, entertainment and advertising industries of Los Angeles.

As the preeminent nonprofit marketing association, thinkLA serves its constituents through initiatives that leverage members' combined resources to accomplish objectives greater than each could reasonably expect to accomplish on their own.

To that end, thinkLA seeks to enhance the business objectives of its members via:

Elevating the image, identity and awareness of the Los Angeles communities among national marketers to attract more business, greater talent, and more spending to the market
Establishing and advocating industry standards and ideals, including philanthropic support of related charitable endeavors
Providing comprehensive educational and training support with an emphasis on diverse multi-cultural representation and improved knowledge of new, emerging media a

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for HS students.