At this point you have completed parts 1-5 of your assignment including marketing environment analysis, objectives, a target market, customers and markets, global marketing and digital marketing, pricing your product, your brand, and your services decisions. In this step, you will focus on distribution and supply chain management.
Read each prompt in part 6 and make sure you understand what is being asked. Contact Prof. Cardona with any questions via Canvas. Note these basic ideas for this part of the assignment:
Looking to see how many retailers for a certain industry are in your area compared to your demographic? Use the Census Business Builder to map business by location. Open the Census Business Builder and:
To effectively transport for your product you need to consider cost, speed, dependability, accessibility, capacity, and frequency. Use these resources to find more information about supply chains using keywords like:
AND
Search these resources for supplier websites and contact information. Remember your keywords:
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