Welcome to the Marketing Guide with Instructor Cardona
What Is This Guide?
This guide is to help you complete the Marketing Plan assignment as well as general resources for the Business Administration (BUSAD) 162 Marketing course with Prof. Cardona. Some of these resources will be publicly available online while others may require your GCC login to (same sign on as your Canvas). If you need help at any time, please contact your librarian Aisha Conner-Gaten, aconnergaten [at] glendale.edu.
Want Market Share? Google It! Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution it’s leading will affecteveryone in media and marketing.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.