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Business Administration 166 - Advertising - Cardona

This guide will support BUSAD 166 with Prof. Rafael Cardona including resources for completing assignments and learning about advertising concepts.

Multimedia Tools

COPYRIGHT NOTE: While many of these sites feature completely free and open access images, some require attribution under copyright. You must cite or include the copyright symbol for any images created or owned by another person.

Websites for Advertising Examples and Resources

GCC Library Books on Advertising & Creativity

yellow book cover with pencil erasing in corner

The craft of creativity by Matthew A. Cronin

Get This Book at Verdugo Library : Books - Upper Level ; 153.35 C947c

Summary: In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. 

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Marketing, creativity and experiential design by Nelson De Matos

Get this book online:

Summary: This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.


The art of innovation : lessons in creativity from IDEO, America's leading design firm by Tom Kelley, Tom and Johnathan Littman

Get this book at Verdugo Library: Books - Upper Level ; 658.4063 K29a

Summary: The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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