Multimedia Tools
- Canva
Free account gives access to basic designs and templates. - Microsoft Powerpoint
Web/Windows/Mac - free through GCC account.
Powerpoint lets you create multimedia presentations from your computer. Can also be used to screen record. - Google Slides
Web - free. Available through your GCC Google Apps. Use Google Slides to create slide presentations. Since this is a Google App, it is easy to collaborate with others on a presentation. - Microsoft Sway
Web; Windows; iOS- Free through GCC account. A new addition from Microsoft, Sway allows you to make presentations and digital stories that are created and shared on the web. - Prezi
Web - free. Using Prezi, you can create presentations that use motion, zoom, and spatial relationships to convey meaning. - Keynote
Mac - pre-installed. Using Keynote, you can create multimedia presentations on a Mac. - SlideCarnival
Free PPT templates & Google Slides themes for your presentations. Free for any use, no registration or download limits
- Creative Commons Search
Look for different open source images, icons, and vectors using the search tool. Highly recommend: Open Clip Art Library and Wikimedia Commons. Be careful to read each file's attribution rules! - WOCinTech Flickr ImagesRequires attribution to #WOCinTech. Free to download, high resolution images of women and women of color in technical atmospheres.
- Nappy.coFree to download, high resolution photos of Black people.
- Smithsonian Libraries ImagesFree to download, high resolution images from Smithsonian collections. Check each image for attribution.
- Getty Open Content Search GatewayGetty Images that can be used with no attribution.
- Disabled and HereThis stock library is a disability-led effort to provide free and inclusive images from our own perspective, with photos and illustrations celebrating disabled Black, Indigenous, people of color (BIPOC).
- Vice Beyond the Binary CollectionThe Gender Spectrum Collection is a stock photo library featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities. Free to download, high resolution. Check images for attribution.
- New York Public Library (NYPL) Digital CollectionsMay require attribution. Check each image for directions.
COPYRIGHT NOTE: While many of these sites feature completely free and open access images, some require attribution under copyright. You must cite or include the copyright symbol for any images created or owned by another person.
- Canva photo editor
Web - free. Canva Photo Editor lets you make quick edits to images - filter, adjust color, crop, resize, rotate, and flip. - Adobe Creative Cloud including Photoshop
Not Free; Students pay $39.99 for a 6 month subscription including the entire Creative Cloud Suite (Photoshop for picture editing, Audition for audio editing, etc.). Faculty can get Adobe Creative Suite for free via GCC Help Desk: https://www.glendale.edu/about-gcc/faculty-and-staff/information-technology-services/helpdesk - Gimp
GNU/Linux, macOS, Windows, Free. GIMP provides the tools needed for high quality image manipulation. From retouching to restoring to creative composites, the only limit is your imagination. - befunky photo editor
Web; iOS/Android - free.
Using BeFunky, you can edit photos, apply effects, and create collages. - Polarr photo editor
Web; Windows/Mac; iOS/Android - free.
Polarr offers advanced photo editing tools in an easy-to-use format.
Websites for Advertising Examples and Resources
- American Advertising Federation (AAF)Look under menu for Resources and Research
- AdForum (Ads and Award Winners)Search by specialization or keyword.
- Ads of the WorldBrowse or Search by keyword for ad examples.
- Ad AccessOver 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
- Internet Advertising CompetitionSearch by keyword (E.G. milk) to find ads by topic.
- D&AD Award WinnersSearch by category or country for ad ideas.
- American Advertising Federation Award Winners by YearSelect a year to view past ad winners.
- Facebook Ad LibraryChoose a category then search using a keyword.
GCC Library Books on Advertising & Creativity
The craft of creativity by Matthew A. Cronin
Get This Book at Verdugo Library : Books - Upper Level ; 153.35 C947c
Summary: In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others.
Marketing, creativity and experiential design by Nelson De Matos
Get this book online: https://ebookcentral-proquest-com.libwin2k.glendale.edu/lib/glendale-ebooks/detail.action?docID=6808969
Summary: This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
The art of innovation : lessons in creativity from IDEO, America's leading design firm by Tom Kelley, Tom and Johnathan Littman
Get this book at Verdugo Library: Books - Upper Level ; 658.4063 K29a
Summary: The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.