Advertising Articles and Databases - Business Administration 166 - Advertising - Cardona

Advertising and Marketing Journals

Advertising Age
Corresponds in part to the weekly print publication, Advertising Age. Includes links to online articles, a Datacenter, Events, Resources (including fact pacts, white papers, etc.), and archives of the periodical issues dating back nine years.
Adweek (Different Editions)
AdWeek Magazine
Brandweek
B to B
Harvard Business Review
International Journal of Marketing Studies
Journal of Marketing
Journal of Marketing Research
Journal of Strategic Marketing
Marketing Week

Using the operators and modifiers above, you can search for advertising information on companies or products in the following GCC Library databases.

In the database, enter:

Your NAICS or product or company or industry name. For example, nail salons or NAICS 812113

AND

ABI/INFORM Collection
1. Open ABI/INFORM Global database
2. Select Advanced Search option above box
3. Scroll down to NAICS Code box and enter NAICS Code OR use industry name in quotations. Example: "nail salon"
5. Select Search to get results
Business Source Elite
Business publications and company profiles from Datamonitor.
Articles from business publications and company profiles from Datamonitor. Most full text.
Regional Business News
Newspapers from regional U.S. business publications covering all metropolitan and rural areas.