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Business Administration 166 - Advertising - Cardona

This guide will support BUSAD 166 with Prof. Rafael Cardona including resources for completing assignments and learning about advertising concepts.

Advertising and Marketing Journals

Databases for Advertising Information

Using the operators and modifiers above, you can search for advertising information on companies or products in the following GCC Library databases.

In the database, enter:

  • Your NAICS or product or company or industry name. For example, nail salons or NAICS 812113


  • adspend 
  • "advertising spend"
  • "advertising expenditure"
  • "advertising budget"
  • ad
  • commercial
  • marketing

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