Doing company research provides information on corporate entities and organizations directly from the source and from the industry or market that they do business within. You will need to know whether your company is a public or private company to successfully do research.
Private companies are companies that are owned by private investors. They do not need to meet the Securities and Exchange Commission filing requirements for public companies. Examples of private companies include Staples, Cargill, and Trader Joe's.
Public companies are companies that have issue securities through an initial public offering or IPO. The company stock is traded on at least one stock exchange or in the over-the-counter market. Examples of public companies include Netflix, Chevron, and Nike.
Company research may also include:
Adapted from LMU Research Strategies for Company Information Tutorial and ELAC Business Guide.
Companies, especially public companies, use their websites to provide information on branding activities and marketing strategies.
Review these sections of a company website to get a sense of current marketing strategies and branding:
You can also use Wikipedia to determine whether the company is public or private and more recent events or news about them. For example, Netflix's Wikipedia page shares more about their expansion into the international market and gaming with links to their new products.
Glendale Community College | 1500 North Verdugo Road, Glendale, California 91208 | Tel: 818.240.1000
GCC Home © 2024 - Glendale Community College. All Rights Reserved.