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POPULAR
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SCHOLARLY
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- Broad range of topics, presented in shorter articles
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- Specific, often narrowly focused topics in lengthy, in-depth articles
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- Articles offer an overview of subject matter; reportage, rather than original research; sometimes contain feature articles and reports on current social issues and public opinion
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- Articles often contain previously unpublished research and detail new developments in the field
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- Intended to attract a general readership without any expertise or advanced education
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- Intended for the specialist readership of researchers, academics, students, and professionals
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- Written by staff (not always attributed) or freelance writers using general, popular language
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- Written by specialists and researchers in the subject area, usually employing technical, subject-specific language and jargon
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- Edited and approved for publication in-house (not peer-reviewed)
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- Critically evaluated by peers (fellow scholars) in the field for content, scholarly soundness, and academic value
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- Articles rarely contain references or footnotes and follow no specific format
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- Well-researched, documented articles nearly always follow a standard format: abstract, introduction, literature review, methodology, results, conclusion, bibliography/references
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- Designed to attract the eye of potential newsstand customers: usually filled with photographs or illustrations, printed on glossier paper
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- Sober design: mostly text with some tables or graphs accompanying articles; usually little or no photography; negligible, if any, advertising; rarely printed on high-gloss paper
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- Each issue begins with page number '1'
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- Page numbers of issues within a volume (year) are usually consecutive (i.e., the first page of the succeeding issue is the number following the last page number of the previous issue)
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- Presented to entertain, promote a point of view, and/or sell products
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- Intended to present researchers' findings and conclusions based on original research
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- Examples: Newsweek, Rolling Stone, Vogue
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- Examples: American Sociological Review, Journal of Popular Culture, Sustainable Agriculture
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