Team Internship Program Fall 2024 -- Famished

Inquiry:  How can Famished expand overall awareness of the service and implementation of brand ambassador programs at universities?

1. Universities will choose Famished over its competitors due to a more appalling value, unique benefits and overall welfare of the university community. 

2. With an exclusive rewards program Famished can generate loyalty with customers. 

3. A successful Ambassador Program will create a system that aligns with general students’ interests, needs, and culture to generate and contain interest in the program with clear requirements for participation.

4. Famished needs to effectively communicate across diverse communities, various language barriers and tailor marketing to gain visibility in diverse communities.

5. Benefits provided to Brand Ambassadors should be cost effective for the company and also appeal to Brand Ambassadors and partnering business across the food services industry.

Rely on and use the knowledge you have developed and gained over these past few weeks to develop concepts that may even be more relevant! The above is a starting point to begin to brainstorm ideas. You are the experts about your client and their needs. Be open to experimenting and trying concepts out. If something doesn't seem to work, try again, or ask a GCC Librarian!

1. What other concepts can you come up with that are synonyms or related ideas? Brainstorm descriptive words that have a lot of meaning. 
2. Use quotation marks around phrases to capture the concept you need. See above examples. Single words do not need quotation marks.
3. Combine the concepts using Boolean Operators AND, OR, NOT to combine words 
4. What type of source do you need?
   • College websites that give you info about the student population?
   • Magazine or scholarly articles that tell you about student buying behavior? 
   • Business reports that tell you about what competitors are doing and how your company can be MORE competitive?

Understanding the Context

• What do you already know about your research challenge?
• What do you need to know or understand? 
• What are the major concepts of your research challenge? 
  • Concept 1
  • Concept 2
  • Concept 3

• What are some similar terms for each of the concepts above? Why might it be important to come up with similar terms for your major concepts of your research challenge?

Icons on this page are created by Sharon Showalter from the Nounproject.

Boolean Operators (AND, OR, NOT)

• Use AND to connect keywords and look for both terms together. Example: aerospace AND graduates
• Use OR to include synonyms or similar keywords. Great for when you don't know what word to use yet. Example: college OR university
• Use NOT to exclude topics or subjects that are not relevant to your search. Example: 

McMasters Libraries: How Library Stuff Works Boolean Operators (AND OR NOT) Youtube Video

Modifiers (*, (), " ")

• Use quotation marks or "" to look for a specific phrase or term in that order. Example: "mental health services" will give results only including this exact phrase.
• Use wildcard or * to broaden a keyword to its many forms. Example: minorit* would include minority, minorities, and minoritized in the results.
• Use brackets or parentheses or () to tell the search engine the order you want to search. Example: (adolescent* OR youth OR teen*) AND "mental health services" would look first at any results with the term adolescent, adolescents OR the terms youth OR the terms teen, teens, teenagers then it would look for anything that also had the term "mental health services" in the same results.