Universities will choose Famished over its competitors due to a more appalling value, unique benefits and overall welfare of the university community.
With an exclusive rewards program Famished can generate loyalty with customers.
A successful Ambassador Program will create a system that aligns with general students’ interests, needs, and culture to generate and contain interest in the program with clear requirements for participation.
Famished needs to effectively communicate across diverse communities, various language barriers and tailor marketing to gain visibility in diverse communities.
Benefits provided to Brand Ambassadors should be cost effective for the company and also appeal to Brand Ambassadors and partnering business across the food services industry.
Population (Specific/General) | Geographic Location (Specific/General/Institutional) | Service | Behavior | Business Concept |
---|---|---|---|---|
"college students" "university students" "Greek societies" "engineering students" "student athletes" "student organizations" |
"Los Angeles" UCLA USC or "University of Southern California" "San Gabriel Valley"
|
"food services in colleges/universities" "food services delivery" "food delivery apps" food |
"consumer behavior" "college student behavior" "buying habits" dining "campus life" "student life" lifestyle
|
"viral marketing" branding "brand ambassadors" "ambassador program*" "grassroots marketing" "marketing plan" |
|
|
|
|
|
|
|
|
|
|
Rely on and use the knowledge you have developed and gained over these past few weeks to develop concepts that may even be more relevant! The above is a starting point to begin to brainstorm ideas. You are the experts about your client and their needs. Be open to experimenting and trying concepts out. If something doesn't seem to work, try again, or ask a GCC Librarian!
Icons on this page are created by Sharon Showalter from the Nounproject.
McMasters Libraries: How Library Stuff Works Boolean Operators (AND OR NOT) Youtube Video
Glendale Community College | 1500 North Verdugo Road, Glendale, California 91208 | Tel: 818.240.1000
GCC Home © 2024 - Glendale Community College. All Rights Reserved.