The North American Industry Classification System (NAICS), pronounced NAIKES, similar to "snakes", was developed in 1997 by the U.S., Canada and Mexico. These codes contain up to 6 digits and with more digits being more specific in the industry. For example, Nike USA, Inc. is NAICS 316210, which relates to Footwear Manufacturing.
Adapted from Columbia College LibGuide.
The Standard Industrial Classification (SIC) System was developed in the 1930s and revised in 1987. While not widely used by the U.S. government anymore, SIC codes may appear in the EDGAR SEC filings for many companies. These codes contain up to 4 digits and with more digits being more specific in the industry. For example, Nike USA, Inc. is NAICS 316210, which relates to Footwear Manufacturing.
Adapted from Columbia College LibGuide.
Doing company research provides information on corporate entities and organizations directly from the source and from the industry or market that they do business within. You will need to know whether your company is a public or private company to successfully do research.
Private companies are companies that are owned by private investors. They do not need to meet the Securities and Exchange Commission filing requirements for public companies. Examples of private companies include Staples, Cargill, and Trader Joe's. It is more challenging to find information on private companies, especially if they are smaller or younger companies.
Public companies are companies that have issue securities through an initial public offering or IPO. The company stock is traded on at least one stock exchange or in the over-the-counter market. Examples of public companies include Netflix, Chevron, and Nike.
Company research may also include:
Adapted from LMU Research Strategies for Company Information Tutorial and ELAC Business Guide.
Company profiles across a range of industries includes: overviews, histories, financials, officers and board members and competitors.
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Companies, especially public companies, use their websites to provide information on their activities, important changes, and relevant company data.
When evaluating company websites for research consider the following:
Using ARM to Evaluate company websites | Audience and Authorship (A) | Representations and Reality (R) | Messages and Meaning (M) |
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What to think about... |
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|
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EXAMPLE: Coca-Cola Website | This website wants to attract and keep shareholders. They give company statements, financial data, and news so people can see their success and want to invest in Coca-Cola. | They update the website often. News and stock information is updated daily. Company reports and results are updated by quarter directly from the company. | Most of the website is about the story, vision, and financials for Coca-Cola. The company wants to look sustainable, like they care about the environment and have values people would trust. They also want to look socially responsible and aware of what is happening in society. |
Adapted from LMU Research Strategies for Company Information Tutorial.
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