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Business Administration 101 - Introduction to Business - Sophia Possidon
- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.
Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
"Hawthorne gives readers an impartial picture of the difficulties of running a profitable company while trying to maintain a positive corporate belief system...Highly recommended."--Library Journal, starred review Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through--that is, until they're reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom's toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. nbsp; It's difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull's-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? nbsp; In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe's, and confronts the founders of Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
Think. Invent. Organize. Share. Don't be evil. And change the world. Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word "google" has even entered our vocabulary as a verb. Now, find out the true history of Google--from its humble beginnings as a thesis project made out of "borrowed" hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next. In Google It, award-winning investigative reporter Anna Crowley Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
A New York Times Book Review Notable Book of 2017 Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection--a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science--from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today's Silicon Valley--Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance. Named one of the best books of the year by The New York Times * L.A. Times * NPR
Implement the same principles that shaped Apple's approach todesign Apple sees design as a tool for creating beautiful experiencesthat convey a point of view down to the smallest detail--îfromthe tactile feedback of keyboard to the out-of-the-box experienceof an iPhone package. And all of these capabilities are founded ina deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple'sunique approach to product creation, manufacturing, delivery, andcustomer experience. Offers behind-the-scenes stories from current and recent Appleinsiders Draws on case studies from other companies that have masteredthe creative application of design to create outrageous businessresults Delivers how-to lessons across design, marketing, and businessstrategy Bridging creativity and commerce, this book will show you to howto truly Design Like Apple.
From Timex to Rolex and from Levi's to Liz Clairborne, brand names conjure up definite images in the minds of most Americans. While brand loyalty may be going the way of the Edsel, the importance of product brands can't be easily dismissed. The 3-vol. Encyclopedia of Consumer Brands is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands. It's unrivaled comprehensive scope and generous article length make it a valuable reference for students, librarians, job seekers, advertising and business professionals and other researchers who want to learn about the historical and modern development of products that have impacted American culture. Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Peppered throughout are fun facts and amusing anecdotes pertaining to the famous -- or infamous -- marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention. Special features found throughout the Encyclopedia strengthen its usefulness. Look for helpful at-a-glance data boxes offering vital statistics including market share, major competitors, advertising agencies, parent company, address, phone and fax numbers. Researchers needing supplemental information can turn to the end of each entry for sources for further reading. Easy-to-use brand name, company and persons, advertising agency and category indexes allow users to quickly locate and cross-reference brand information.
The chief executive officer (CEO) of a corporation and his or her executive team are responsible for the management of the business and its continued operating and financial success. The CEO and executive team are almost always highly compensated and the relative total compensation has mushroomed over time. Most of the compensation now is designed to be performance-based, but leading to charges that executives have incentives to manipulate corporate earnings and stock price in the short-term for their own self interests. The compensation at some companies became so egregious that compensation again became a major public policy issue subject to federal regulation. Executive Compensation focuses on the major topics related to executive compensation--present, past, and future. First, is understanding what executive compensation is, including composition and objectives of pay contracts. Second, how do specific compensation agreements affect corporate behavior and performance? Third, what are the major components, including how and what are accounted for and disclosed? How is compensation, especially executive compensation, accounted for--that is, what are the calculations and journal entries required? Fourth, what does historical analysis tell us about the topic, especially how contractual decisions have been made and what has worked. Finally, what is in store for the future--both expected compensation agreements and what the compensation incentives suggest for future corporate decisions on operations and accounting manipulation.
A comprehensive account of the decades-long, multiple antitrust actions against Microsoft and an assessment of the effectiveness of antitrust law in the digital age. For more than two decades, the U.S. Department of Justice, various states, the European Commission, and many private litigants pursued antitrust actions against the tech giant Microsoft. In investigating and prosecuting Microsoft, federal and state prosecutors were playing their traditional role of reining in a corporate power intent on eliminating competition. Seen from another perspective, however, the government's prosecution of Microsoft--in which it deployed the century-old Sherman Antitrust Act in the volatile and evolving global business environment of the digital era--was unprecedented. In this book, two experts on competition policy offer a comprehensive account of the multiple antitrust actions against Microsoft--from beginning to end--and an assessment of the effectiveness of antitrust law in the twenty-first century. Gavil and First describe in detail the cases that the Department of Justice and the states initiated in 1998, accusing Microsoft of obstructing browser competition and perpetuating its Windows monopoly. They cover the private litigation that followed, and the European Commission cases decided in 2004 and 2009. They also consider broader issues of competition policy in the age of globalization, addressing the adequacy of today's antitrust laws, their enforcement by multiple parties around the world, and the difficulty of obtaining effective remedies--all lessons learned from the Microsoft cases. tury. Gavil and First describe in detail the cases that the Department of Justice and the states initiated in 1998, accusing Microsoft of obstructing browser competition and perpetuating its Windows monopoly. They cover the private litigation that followed, and the European Commission cases decided in 2004 and 2009. They also consider broader issues of competition policy in the age of globalization, addressing the adequacy of today's antitrust laws, their enforcement by multiple parties around the world, and the difficulty of obtaining effective remedies--all lessons learned from the Microsoft cases.
How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.